About Us

The Ultimate Composable Bracelet. Originating in America in the 1990s the concept was born when a jewellery designer was waiting in an airport after his flight had been cancelled. Struck with the idea that there must be a way of honouring a womans life and memories through a piece of jewellery, he drew a line on a napkin and separated that line with other lines showing special events, memories and celebrations creating the womans 'Lifeline'. These significant lines slowly became circles or wheels and the original line became a chain.
"Lifeline Storywheels" was created.